Rope Playground Equipment KP-K001

Since the rapid development of the Internet era, online e-commerce has changed the inherent competitive landscape of the product retail industry, and both brands and channels are gradually shifting to the online. As a representative traditional retail industry, toys can not be underestimated. According to public statistics, the toy line accounts for about 30% of the industry's market share in 2018, and this number will continue to rise in the short term.

However, offline retailing, as the main force of the industry, still plays a decisive role in the trend of the market. In the context of the continuous expansion of online channels, many offline stores have introduced the concept of “new retail experience”, and there are different “counter-attack” methods in the offline industry in the toy industry. In the Q2 sales data of the Jingdong Outer Platform just announced by the Maternal and Infant Research Institute, in the list of brand sales TOP10, a brand with super high growth rate caught our attention.

Large-scale amusement equipment Q2 sales growth

With the growth rate of 1642574.6%, it became the seventh place on the TOP list. It is reported that Satisfaction is a modern amusement equipment that focuses on the production and sale of gift machines and children's video games. The nature of the amusement equipment itself determines that most of its sales targets are mainly merchants, while devices such as gift machines and doll machines are more of a role as “toy containers”.

In the consumer market where young people are in the market, high-quality entertainment consumption has become the dominant trend. The video game towns at the entrance to the cinema are everywhere. The subway stations, stores and communities in first- and second-tier cities have also begun to have large-scale gift machines. It has become another front against online e-commerce.

Innovative play or help new forces under the line

Online channel integration offline play, offline retail continues to improve the randomness and convenience of consumption has become the mainstream play in the toy industry. How can gift machines and video game devices stand out from the hands of practitioners and become a new growth point?

Differentiation of management methods. Many people know that it is profitable to arrange equipment in places with high traffic, but the appearance of the machine, the value of the built-in toys, and the simple and attractive gameplay are the focus of attention. As the terminal of the final reach consumers, even if the return rate is very low, the built-in toy is the most important part of the chain. Keeping the trend is the only rule of choice for toys.

Control costs and strengthen industrial concentration. High population flows bring not only industry opportunities, but also the costs associated with them, and in the context of the trend of “hot spots”, the invisible costs will increase. So how to find a balance between cost and service is very crucial. In addition, the distributed small-scale of gift machines is not a long-term solution for the development of players. How to make such emerging categories more concentrated through brand or channel meeting points is also the key to future development.

With the rapid growth of online data, we can foresee the emergence of more relevant categories of practitioners in the second half of the year. However, at present, the game of gift machines and video games is relatively simple. It is difficult to have a significant increase or increase the public's attention before the next explosion. What kind of performance will be required in such an offline “store” in the future? Further testing.

It is not known whether large-scale amusement equipment can be used for pan-entertainment. The toy market with a single-season sales of 18 billion still has a lot of unknown growth space worthy of exploration. For this, we have prepared for the toy people. An excellent industry conference, July 21st to 23rd, 2019, the annual mass event “Mother and Infant · 2019 5th Global Maternal and Infant Population Conference” will be shocked in Shanghai. Open! Here, there is not only the trend of future toy development, but also the analysis and understanding of the toy big coffee industry. It can also be accompanied by excellent toy people to witness the new trend and new pattern of the future toy.

Wenzhou Kidsplayplay Toy Co., Ltd. (www.tqplayground.com) is located in Linhai, Taizhou, an excellent tourist city in China. The company covers an area of ​​more than 20,000 square meters. It started from a mold company ten years ago and developed into more than 100 employees. Name, including a group of high-quality technology and management talents with years of experience in rotomolding molds, is a rotomolding mold and children's play equipment company integrating design, development, production and sales.

In May 2011, the company cooperated deeply with Zhejiang Yingbo Amusement Equipment Co., Ltd., and merged with Zhejiang Tianqi Rotational Mould Co., Ltd. in March 2017, unified management, unified management, and achieved substantial breakthroughs in the indoor naughty castle field. Amusement equipment that meets the German EN1176 standard is dedicated to children around the world. Adhering to the goal of “going to the world and rolling the world”, the company is committed to expanding overseas markets. The company's English website www.tanqplay.com, March 2012, with the company's continuous improvement in the Southeast Asian market, Tianqi Amusement Thailand branch TQ (Thailand) Co., Ltd (website: th.kaidiplay.com) and Malaysia Company TANQ EQUIPMENT SDN BHD (website: www.my.kaidiplay.com), and Mexico branch TQ PLAYGOUND CO., LTD. (website: www.tqplay.com), Russian branch Kidsplay Toy Co.. (website: www .ru.kaidiplay.com) has been established one after another, opening a new page on the road to the world and rolling the world.

Management policy: The company adheres to the concept of 'all for the safety of children, all for the health of children, all for the development of children' concept. We have consistently provided our customers with products with high safety performance, strong entertainment interest, strong structural design reliability, elegant appearance and international standards. Establish a customer-centric service concept to protect the interests of customers from the root and the source.

Main products: rotomolding molds, outdoor large-scale amusement equipment, indoor naughty castles, outdoor combination slides and plastic accessories. Suitable for large shopping malls, supermarkets, communities, kindergartens, parks and other play areas. The company has its own design team, which can develop molds according to customer requirements or design products according to the actual site of customers, and produce products of different specifications to meet customer needs.

Product features: more than ten years of rotational molding mold industry experience and independent research and development of large plastic rotary molding equipment, with 7 independent arm, four-station full-scale rotary forming rotomolding machine, in the structure to ensure that rotomolding products are not easy to fall off, no damage In the surface treatment, the pores and trachoma are eliminated, and the wall thickness of the product is uniform and reliable. The plastic is made of South Korean imported LLDPE plastic powder, which is in line with the international environmentally friendly edible grade. The iron parts are made of hot-dip galvanized pipe and spray-coated. The complete set of products is more resistant to use than traditional FRP and blow molded products. It has a longer service life in outdoor high and low temperature and various complicated environments, and is resistant to abrasion and weathering and is not easy to fade.

In addition, the design team is a strong guarantee for the development of our company. In the design of molds and accessories, we strictly follow the EN1176 standard and ensure the safety of the products from the source. The design of the complete set of products is based on the outstanding overall effect, and the reasonable and safe frame structure wins the praise of the customers.

Tianqi Rotomolding follows the tenet of “all responsible for customers”, continuously improves the quality of its personnel and product advantages, continuously improves and builds lean products, and passes third-party certifications such as CE, ISO, TUV GS EN1176, SGS factory certification, and better. Serve the customers and create a bright future for the company's strategic goal of “going to the world and rolling the world”.