Galvanized steel pipe rotatable small size fitness equipment for outdoor use KP-E039

Talking about the business strategy and marketing plan of children's playground

The marketing of children's playgrounds has certain specialities, mainly in:

1. The decision-making power of children's consumption is in the parents' playground. The playground not only has to win the children's love, but also the parents' approval, at least not to let the parents resent.

2. The children's play project has certain effectiveness. After a certain period of time, the child's freshness will be reduced.

3. The target customer of the children's playground is the child. Safety and environmental protection are issues that have to be considered.

Combined with the above characteristics, through the investigation of the children's playground in the city, Black Lion proposed the following marketing plan:

The name of the marketing strategy
Give the children's playground a suitable name. Just as a person must have a name, the playground also needs to have a name that is close to the target customer's mind and easy to remember. You can give a name to the target customer (under 6 years old or 6-10 years old, etc.).

Promotion of marketing strategy
Propaganda is indispensable in the marketing of children's playgrounds, but large-scale advertisements may not be realistic, and the distribution of flyers along the street seems to be unconventional and not effective. Balloon propaganda is a good way. On the one hand, children like balloons. On the other hand, the cost is low and easy to operate. The name and address of the playground are printed on the balloons, and they are sent to children in the bustling area of ​​the business. In addition, you should set up eye-catching signs in the mall to guide customers to the playground.

Marketing strategy promotion
Promotions can gather popularity and provide a stable source of income for children's playgrounds. At the beginning of the opening, you can set up a certain "free zone". After the children have finished playing in the free zone, they will have an interest, and then promote the consumption of other facilities. They can also give customers a credit of 20 yuan or 30 yuan to guide them. Come to spend next time. At the same time, you can take a package, a monthly ticket and other preferential methods for promotion, and slogan "take your partner, play together."

Marketing strategy activities
After the children's playground is opened for a while, it is necessary to stimulate the enthusiasm of children and parents through certain activities. Some puzzles or parent-child activities can be held on weekends or on "June 1". One is to let parents change the concept of "coming to the children's playground is to play" and eliminate the negative emotions of parents; secondly, it can enhance the feelings of parents and children. Make the playground a place for parents to enjoy their family.

Marketing strategy equipment
Children's play facilities have a certain timeliness, usually about half a year. After this time, children will lose their sense of freshness to this facility. Therefore, the facilities should be updated regularly, and the facilities can be rolled up in the form of renting machines. To enhance the appeal to customers.

Marketing strategy management
The management of children’s playgrounds is also important. To ensure the safety of the children's playground, parents can be assured of taking the children to spend. Operators can hire people with early childhood education experience as a staff member, which can create a good atmosphere for play and positive interaction with children, so that children fall in love with your playground.

In addition, parents and children will be thirsty during play, can set up a rest area, provide drinks and snacks, and can also sell children's toys, which can promote consumption and create greater profit margins.

Wenzhou Kidsplayplay Toy Co., Ltd. (www.tqplayground.com) is located in Linhai, Taizhou, an excellent tourist city in China. The company covers an area of ​​more than 20,000 square meters. It started from a mold company ten years ago and developed into more than 100 employees. Name, including a group of high-quality technology and management talents with years of experience in rotomolding molds, is a rotomolding mold and children's play equipment company integrating design, development, production and sales.

In May 2011, the company cooperated deeply with Zhejiang Yingbo Amusement Equipment Co., Ltd., and merged with Zhejiang Tianqi Rotational Mould Co., Ltd. in March 2017, unified management, unified management, and achieved substantial breakthroughs in the indoor naughty castle field. Amusement equipment that meets the German EN1176 standard is dedicated to children around the world. Adhering to the goal of “going to the world and rolling the world”, the company is committed to expanding overseas markets. The company's English website www.tanqplay.com, March 2012, with the company's continuous improvement in the Southeast Asian market, Tianqi Amusement Thailand branch TQ (Thailand) Co., Ltd (website: th.kaidiplay.com) and Malaysia Company TANQ EQUIPMENT SDN BHD (website: www.my.kaidiplay.com), and Mexico branch TQ PLAYGOUND CO., LTD. (website: www.tqplay.com), Russian branch Kidsplay Toy Co.. (website: www .ru.kaidiplay.com) has been established one after another, opening a new page on the road to the world and rolling the world.

Management policy: The company adheres to the concept of 'all for the safety of children, all for the health of children, all for the development of children' concept. We have consistently provided our customers with products with high safety performance, strong entertainment interest, strong structural design reliability, elegant appearance and international standards. Establish a customer-centric service concept to protect the interests of customers from the root and the source.

Main products: rotomolding molds, outdoor large-scale amusement equipment, indoor naughty castles, outdoor combination slides and plastic accessories. Suitable for large shopping malls, supermarkets, communities, kindergartens, parks and other play areas. The company has its own design team, which can develop molds according to customer requirements or design products according to the actual site of customers, and produce products of different specifications to meet customer needs.

Product features: more than ten years of rotational molding mold industry experience and independent research and development of large plastic rotary molding equipment, with 7 independent arm, four-station full-scale rotary forming rotomolding machine, in the structure to ensure that rotomolding products are not easy to fall off, no damage In the surface treatment, the pores and trachoma are eliminated, and the wall thickness of the product is uniform and reliable. The plastic is made of South Korean imported LLDPE plastic powder, which is in line with the international environmentally friendly edible grade. The iron parts are made of hot-dip galvanized pipe and spray-coated. The complete set of products is more resistant to use than traditional FRP and blow molded products. It has a longer service life in outdoor high and low temperature and various complicated environments, and is resistant to abrasion and weathering and is not easy to fade.

In addition, the design team is a strong guarantee for the development of our company. In the design of molds and accessories, we strictly follow the EN1176 standard and ensure the safety of the products from the source. The design of the complete set of products is based on the outstanding overall effect, and the reasonable and safe frame structure wins the praise of the customers.

Tianqi Rotomolding follows the tenet of “all responsible for customers”, continuously improves the quality of its personnel and product advantages, continuously improves and builds lean products, and passes third-party certifications such as CE, ISO, TUV GS EN1176, SGS factory certification, and better. Serve the customers and create a bright future for the company's strategic goal of “going to the world and rolling the world”.