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Visual Merchandising Dispalys Visual Merchandising And Display

Visual Merchandiser: What Does a Visual Merchandiser Do?

By enhancing the visual image of the store, you sell products by creating a beautiful place. It may sound simple but there are a lot of moving parts, which is why enlisting the help of a visual merchandising expert is the way to go.

Think of a visual merchandiser as the person behind the magic. Visual merchandisers use their design skills to help promote the image, products and services of retail businesses and other organisations.

They focus on key elements such as store exterior and interior, store layout and interior display to create eye-catching product displays and store layout designs that attract customers and encourage them to buy.

Why is Visual Merchandising Important?

Investing in visual merchandising helps customers have a better shopping experience, serves as a powerful marketing tool for your company and enhances customer loyalty. But it also comes with its downsides.

Benefits of visual merchandising

The potential advantages of visual merchandising are numerous, starting with increasing the number of customers who notice and subsequently enter your retail business.

The ensuing effect is increased profit. Visual merchandising that is effective and well-designed can have a significant and beneficial impact on store sales.

And perhaps the biggest benefit of clever visual merchandising is that it could help get the most value out of products that would be hard to market any other way. For instance, a ferry bus wrap promoting a TV show can increase audience awareness and impact the number of viewers significantly.

Disadvantages of visual merchandising

There could be some barriers to introducing visual marketing techniques. When it comes to interior store displays, it could be the necessary change of layout, props and lighting. But if you are employing visual merchandise on the first point of contact, the window display, this occurs in the retail exterior so this downside does not apply.

Expenses would be the following drawback most people would associate with employing new visual marketing techniques. However, successful planning and managing visual merchandise can result in increased profitability and client loyalty. In the long run, this would cover initial costs you may incur.

Aurora Science and Technology Co., Ltd

Aurora Science and Technology HK Co., Ltd

Dongguan Zhilian Hardware Products Co., Ltd

Moncler, Victoria's Secret, Bath & Body Works, Chanel, Hennessy XO,Louis Vuitton, Nike,HUGO BOSS,Cartier

We have been doing sign business for over 17 years and our current clients are Nike, Victoria's Secret, Starbucks, McDonald's, Innisfree, CK, BOSS, Pandora, Burberry, Honda, Audi, Land Rover, Shell Petroleum etc. We are one of the top two sign manufacturers in China. We have 182 staffs and their average years work with Aurora is 8, we are proud of it. Aurora is very good at making metallic and acrylic items.

As a professional manufacturer an dcomprehensive signs and shop fixures maker in China, dedicated to provide customers with high quality signs, shop fixtures, visual merchandising products since 2005. Now Aurora has been becoming one of the leading sign manufacturers and exporters in China. In terms of quality, Aurora is one of top two munufacturers in China. 

Aurora has 11,000 SQM factory located in Dongguan city and more than 400 advanced professional production machines. Such as vaccum electroplating machine, laser cutter, recessing machiners, scanners, vaccum forming machines, robot welding machines, Ul printers, brushing machine, polishing machines etc. With more than 12 years international exporting experiences, we have a wonderful understanding on the international quality certifications system for signs and shop fixtures, we use the electronic parts with CE, UL rated. To ensure our products are safe and reliable, we have ISO 9001:2015 system qualified.

Aurora is looking for partners worldwide to build our network which we can benefit from it together, there are following possibilities for us to collaborate(not limited):

1. We make products for you in China so you can enjoy the low cost; 

2. You help us for our projects in your region

3. We help you for your projects in Asia

Looking foward wo talking to you if you are interested, thanks.