NICE GIRL is a pioneering "pastry + beverage" brand from Singapore,
rooted in a philosophy of naturalness and wellness. We are
committed to offering healthier and more delicious sweet beverages
to customers around the world.
With hundreds of stores already operating across China, Malaysia,
and Iraq—and partnership agreements secured in countries including
Singapore and Thailand—our presence continues to grow
internationally.
We cherish every product that comes from NICE GIRL. Through
continuous exploration of fermentation aesthetics and Eastern
culinary artistry, we create a sweet beverage experience that
harmonizes visual appeal, flavor, and safety—leading the way in
global fermented food culture.
NICE GIRL embraces and promotes a natural lifestyle. Grounded in
traditional fermentation techniques and inspired by nature, we
blend global culinary trends with an international vision,
creatively integrating into urban third spaces. Wherever people
gather with us, everything becomes better and better.
Team Introduction
Industry Leaders as Our Core Foundation
The core team of NICE GIRL brings together seasoned professionals
from leading restaurant chains, with over a decade of hands-on
experience in store management, brand incubation, and multi-unit
operations. Their deep industry expertise is complemented by a
sharp understanding of market trends.
At the same time, we actively foster innovation and brand
evolution. Through project execution and implementation, our young
and creative execution teams inject fresh energy into our store
operations, ensuring the brand remains dynamic and forward-looking.
Differentiated Competitive Focus
While the tea beverage market has entered a phase of competition in
a saturated landscape, NICE GIRL has carved out a distinct path by
integrating characteristics of chilled yogurt, tea drinks, and
desserts—pioneering a uniquely differentiated approach.
Broad Consumer Appeal: Yogurt’s health attributes hold universal appeal, making it
suitable for consumers across all age groups. It can be enjoyed as
a pre-meal dessert, an afternoon refreshment, or even a meal
replacement—offering diverse consumption occasions that align with
modern lifestyle trends.
Built-in Health Perception: Today’s consumers are increasingly conscious of ingredients and
calorie content. Freshly prepared yogurt naturally emphasizes a
"healthy profile," attracting customers with its widely recognized
safe ingredients and relatively high nutritional value—requiring no
additional consumer education.
Scalable and Proven Strategy: By adopting and refining the established practices of the tea
beverage category—including expansion, franchising, marketing,
supply chain development, and channel management—NICE GIRL is
positioned to accelerate growth and rapidly close in on market
leaders.
**Six Core Strengths**
**Integrated Solutions for Sustainable Growth**
Smart Operations
Digitally-driven, multi-dimensional store management supported by
advanced technical systems and data-driven insights for intelligent
operational control.
Global Supply Network
A reliable and high-quality supply chain system with 8 regional hub
warehouses, serving over 1,000 cities worldwide to ensure seamless
material distribution.
End-to-End Store Support
Professional guidance throughout the entire process—from site
selection and staff training to ongoing operational
coaching—enabling smooth setup and worry-free management.
Product Innovation
Backed by an R&D team with experience from top beverage brands
and a proprietary library of probiotic strains, equipped with
proven capability to create market-leading products.
Market Insight & Marketing
Comprehensive omni-channel marketing support, including online
media exposure, platform operations, and cross-industry
partnerships to drive store performance.
Regional Protection Policy
Territorial exclusivity designed to consolidate customer base and
prevent internal competition, ensuring focused brand growth.
