I. Core Functional Value: Dual Protection for Pet Health and Home Hygiene
(I) For Pets: Dual Assurance of Gentle Care and Disease Prevention
Gentle, Skin-Friendly Cleansing Care
- Core Value: Adopts an RO pure water base + plant extract formula (e.g., chamomile, coconut extract), with a pH level close to the natural acidity of pet skin (approximately 6.5-7.0), avoiding ingredients like alcohol and fluorescent agents that damage the skin’s protective barrier.
- Specific Functions: Cleans dirt-prone areas such as tear stains around the eyes, grime in paw crevices, and residual waste around the anus. At the same time, it moisturizes the skin with ingredients like glycerin to prevent dryness and cracking (especially suitable for paw care).
Targeted Bacteria Inhibition & Infection Prevention
- Core Value: Contains ingredients such as silver ions and natural antibacterial factors. Under test conditions, it achieves a 99.999% bactericidal rate against E. coli and Staphylococcus aureus, and a 99.99% bactericidal rate against Candida albicans within 1 minute.
- Specific Functions: Reduces bacteria carried by pets after outdoor activities, lowers the risk of contact diseases such as ear infections and interdigital dermatitis, and daily wiping inhibits the growth of odor-causing bacteria at the source.
(II) For Owners: Dual Experience of Convenience & Safety
Improved Cleaning Efficiency for Specific Scenarios
- Core Value: Replaces the tedious process of "washing + drying" with "wipe-and-clean" convenience, suitable for multiple scenarios including daily home use, outdoor walks with pets, and boarding care.
- Specific Functions: Wiping paws after outdoor trips prevents mud and sand from being tracked into the home; wiping pets post-surgery reduces the risk of wound contact with water; and it eases the cleaning burden for incontinence care in senior pets.
Family-Wide Safety Protection Barrier
- Core Value: Third-party testing confirms it is "non-toxic via acute oral exposure and non-irritating to the skin," posing no harm if licked by pets. It also blocks the transmission of zoonotic bacteria (e.g., Salmonella).
- Specific Functions: Pregnant women and children can safely assist with pet care, and wiping pet supplies (e.g., food bowls, beds) also maintains a clean environment.
II. High-Converting Selling Points: 4 Core Strategies to Address Key Pain Points
(I) Safety-Endorsed: Alleviate the Core Concern of "Licking Risk"
- Authoritative Certification Slogan: "Third-party tested: non-toxic if swallowed! 0 alcohol, 0 formaldehyde—safe for puppies, kittens, and pregnant pets"
- Scenario-Based Expression: "Wipe their mouth and paws with confidence—no fear if your pet chews the wipe! Protect your curious fur baby’s sense of exploration"
(II) Scenario-Specific: Precisely Match Diverse Care Needs
(III) Visualized Efficacy: Strengthen Trust with Data
- Antibacterial Effect: "99.99% bactericidal rate! Eliminates odors in 3 seconds after wiping, with 72 hours of odor control"
- Material Experience: "80g thickened non-woven fabric—absorbs twice as much water as regular wet wipes, no leakage when wiping paws"
(IV) Emotional Resonance: Tie to "Affectionate Details"
- Caring Slogan: "It’s like giving your pet a ‘moisturizing mask’! Plant essential oil formula leaves fur soft and fluffy after wiping"
- Responsibility-Driven Expression: "Wiping paws 3 times a day = reduces interdigital dermatitis risk by 90%—guard your 15 years of companionship with small details"
Rongshengchang Investment Group (Hainan) Co., Ltd.
Our main products include pet living supplies, pet toiletries, pet
medical products, pet dry food, and other pet products with
authentic and high-quality after-sales service.
Today, our products have enjoyed a high reputation worldwide and
have been exported to more than 150 countries and regions
throughout the Middle East, Southeast Asia, North America, South
America, Europe, and Oceania. We have our own brand
"Rongchangsheng" and are widely praised by foreign customers.
